It also intends to open outlets in Chittagong as part of its nationwide expansion. On Banani Road in Dhaka, Bangladesh, Levi's has launched its first location. One of Bangladesh's biggest conglomerates, DBL Group, is a partner in Levi's intentions to open outlets in Chittagong as part of their continued national expansion. “This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong,” said Amisha Jain, senior vice president and managing director, South Asia-Middle East and Africa - Levi Strauss & Co. “With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth,” she added. The 2,270-square-foot store features Levi's® NextGen Indigo design, a Levi's® Tailor Shop for customization, and the latest apparel and accessories for men and women.