In doing so, they contended, policies that uphold the fundamental, inextricably linked priorities of "work, home, and family" for working-age individuals will be essential. About eighteen months ago, Next Gen Tories was founded in response to the observation that young British people are not inevitably growing older and more conservative.Rising Tory stars argue that the Conservative Party needs to "want to win rather than be right" in order to defeat Sir Keir Starmer.

In light of the fact that age is now the "single biggest determining factor in how people vote" (only 8% of those under 25 voted Conservative on July 4), the campaign's goal is to urge the Conservative Party to do "more to deliver for working-age people". James Cowling, 28, the party's founder and managing director, called this a "existential threat" to the Tory Party.In light of the fact that age is now the "single biggest determining factor in how people vote" (only 8% of those under 25 voted Conservative on July 4), the campaign's goal is to urge the Conservative Party to do "more to deliver for working-age people". James Cowling, 28, the party's founder and managing director, called this a "existential threat" to the Tory Party.

He contended that the trend in voting intention was "largely due to economic reasons," citing the difficulty young people are facing in achieving important life milestones that were taken for granted by earlier generations, such becoming property owners. He cautioned that working-age Britons were paying too much in taxes, which was discouraging more people from beginning a family.He contended that the trend in voting intention was "largely due to economic reasons," citing the difficulty young people were facing in achieving important life milestones that were taken for granted by older generations, such becoming property owners. He cautioned that working-age Britons were being discouraged from raising families because the tax burden was too great for them.