Samsung unveiled its latest Galaxy S25 lineup last night during its first Galaxy Unpacked event of the year.  

The Galaxy S25, S25+, and S25 Ultra will hit UK shelves on February 7. Despite the addition of cutting-edge AI features and faster performance, Samsung has kept UK pricing the same as last year. Plus, those who preorder before the release date can take advantage of some exclusive perks.  

One standout offer is Samsung’s decision to double the built-in storage for free on all Galaxy S25 models ordered by February 7.  

Prices for the range start at £799 for the Galaxy S25, £999 for the S25+, and £1,249 for the S25 Ultra. While these devices typically come with 128GB, 256GB, and 256GB of storage, respectively, the preorder promotion upgrades these configurations to 256GB and 512GB at no additional cost.  

Samsung is also bundling 3 months of Samsung Care+ free of charge will all preorders from its official online store.

This extended warranty protects your new handset from accidental damage and breakage. You can also unlock 30% off selected protective cases and other Samsung gadgets, like the Galaxy Watch when you add these items during the checkout process.

But if you're thinking of placing a preorder — do not forget to use the discount code S25LIVE at checkout.

Use code S25LIVE to add Galaxy Buds3 wireless earbuds to your basket for FREE

If you want to upgrade to the brand-new Galaxy S25 Ultra ahead of the UK release date on February 7 — whatever you do, make sure to use discount code S25LIVE at checkout. This code — which isn't publicised on the Samsung Store — adds a pair of Galaxy Buds3 wireless earbuds to your basket free of charge. Galaxy S25 Ultra preorders also come with double the storage at no extra cost and 30% off protective cases

Use code S25LIVE to add Galaxy Buds3 wireless earbuds to your basket for FREE

If you want to upgrade to the newly-announced Galaxy S25 or larger Galaxy S25+ ahead of the UK release date on February 7 — whatever you do, make sure to use discount code S25LIVE at checkout. This code — which isn't publicised on the Samsung Store — adds a pair of Galaxy Buds3 wireless earbuds to your basket free of charge. Galaxy S25 preorders also offer double the storage at no extra cost and 30% off protective cases

This useful code was originally sent to those who registered their interest in the new Galaxy S smartphones ahead of launch, but it works for anyone who adds the Galaxy S25, Galaxy S25+, or Galaxy S25 Ultra to their basket on the Samsung Store during the UK preorder period.

Adding code S25LIVE adds a pair of noise-cancelling wireless Galaxy Buds3 earbuds (worth £159) to your basket free of charge. Launched last summer, the Buds3 include several Galaxy AI improvements, which is used to fine-tune the details of your favourite songs and supports real-time translation for conversations in the real-world and via phone calls.

Preorders for the Galaxy S25 series aren't just reserved for the Samsung online store, with the most popular mobile carriers, including EE, Sky Mobile, O2, and Vodafone all offering the chance to secure these new Android phones with a pay monthly plan ahead of the February 7 launch.

For those who missed the Galaxy Unpacked event, the latest Galaxy S smartphone double-down on Artificial Intelligence (AI) features to differentiate themselves from other handsets in the market, as well as the previous phones from Samsung.

As part of its latest updates, Samsung said Galaxy S25 owners will be able to make more complex and multi-layered requests – for example, asking the built-in Google Gemini AI assistant to find a favourite football team’s next fixture online and add it to thier calendar – in a single voice command.

Samsung has a close partnership with Google, as a user of its Android operating system on its smartphones, and said its enhanced AI tools would be able to work across all native Samsung and Google apps because of this partnership, as well as some third-party apps such as Spotify.

Another Google-made tool, Circle to Search – where users can draw around an item on screen they want to search for – has also been updated for the S25 and can now recognise phone numbers, email and web addresses on your touchscreen.

In addition, Samsung has introduced new context-driven features called the Now Brief and Now Bar to the S25 series, which proactively gives users summaries, updates and app suggestions based on their usage and habits throughout the day.

Annika Bizon, director of mobile experience at Samsung UK and Ireland, said: “Modern life is hard. Balancing work and home is incredibly overwhelming, and we’re all looking for ways to help us juggle life’s demands.

"We’ve reached a point now where AI has evolved to become a companion – it’s knowing intuitively what you need, and when. It’s lightening your load so you can focus on the things that matter, at your own pace.

“In many ways, it’s becoming a pocket personal assistant for people, helping you manage your to-do lists.

“The speed at which it’s changing how we live is astonishing. We’re a year into Galaxy AI and it’s rolling out nearly up to eight times faster than the internet when it first launched in Britain – which is something we all use every day.”