Ted Baker, the world famous fashion business, is on the verge of disappearing from British high streets, announcing intentions to close all of its stores within weeks. No Ordinary Designer Label Limited (NODL), the firm that runs the fashion brand's UK stores, went out of business in March.

Since then, 15 UK stores have been closed, resulting in around 245 redundancies. As first reported by the Sun newspaper, employees at the remaining locations have been notified that they will be laid off when the businesses close in three weeks.

In March, the company that operated the fashion brand's UK stores went bankrupt.

However, it's understood that these plans are not yet finalised despite the communication to employees. Prior to insolvency, Ted Baker had 46 UK stores and employed around 975 people.

Authentic Brands, the US-based firm that owns Juicy Couture and Reebok, still owns Ted Baker's intellectual property. They were hoping to find a new partner to manage the Ted Baker retail and online business in the UK and Europe.

The closure of the UK stores could signal the end of its presence on high streets, having been established in 1988 by Ray Kelvin and known for its patterned and floral clothing. Nevertheless, the brand continues to be sold through department stores and retailers such as John Lewis and House of Fraser.

It is believed that Ted Baker struggled during the pandemic and faced growing challenges as more customers moved towards online shopping. A number of stores across the country have already closed, including locations in Bridgend, Belfast, Sheffield, and Manchester.