Nokia 3210 relaunched to mark handset's 25th anniversary

May 08, 2024
Nokia 3210

To commemorate the device's 25th anniversary, the Nokia 3210, one of the most well-known early mobile phones, has been reissued.

Nokia phone manufacturer Human Mobile Devices (HMD) announced that it had brought back the "cultural icon" in response to growing consumer desire for more affordable gadgets as part of a digital detox.

The redesigned 3210, which costs £74.99, has a two-megapixel camera, enables 4G calling, and will continue to come with the beloved mobile game Snake, according to HMD.

Lars Silberbauer, HMD’s chief marketing officer, said: “The Nokia 3210, a cultural icon, is back at the pinnacle of the global dumbphone boom as consumers look to balance their screen time usage with a digital detox.

“The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone.”

Mobile phone expert Ben Wood, founder of the Mobile Phone Museum, said: “The original Nokia 3210 has a special place in many consumers’ hearts as one of the best-selling mobile phones of all time.

Mobile phone expert Ben Wood

“It’s the perfect product to reimage for the modern era given its strong heritage and iconic design.

“The Nokia 3210 is considered one of the most significant handsets Nokia ever developed and was loved by many for whom it was their first mobile phone.

“This modern twist on a design classic in its silver jubilee year is bound to grab people’s attention.”

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