Sadia Khan, the British-Pakistani relationship coach who built a massive following on social media, is facing a major credibility crisis following the public exposure of her private life. The scandal, which has been widely discussed on social media platforms, challenges the very "high-value" brand she has cultivated and promoted to her audience, Daily Dazzling Dawn understands.
Khan, a Muslim woman of Pakistani ethnicity who grew up in the UK and is currently based in Dubai, has come under intense scrutiny. While her official website, "Sadia Psychology," lists a series of academic credentials, including a BSc in Psychology and a Master's in Education and Developmental Psychology, her professional legitimacy has been a long-standing point of contention. Critics, including popular YouTubers "Goob" and "Aba and Preach," have repeatedly questioned whether she is licensed to practice as a psychologist, particularly in the UAE. This controversy was recently highlighted by the dissolution of a UK company, "SADIA KHAN PSYCHOLOGY LTD," in March 2025.
The latest wave of controversy stems from leaked audio recordings and text messages from 2021. The content allegedly documents Khan's involvement in an affair with a man who was engaged to another woman. The alleged affair, which was reportedly discovered by the man's fiancée, has led to a major public backlash. Critics have accused her of hypocrisy, pointing out that her private conduct directly contradicts the advice she gives to clients, who reportedly pay significant fees for her coaching programs. In a recent Instagram statement, Khan denied the allegations of infidelity, claiming "No engaged man has ever come out to say something like that, because there has never been anything." She also clarified that her hourly rate is $500, not the $6,000 or $8,000 figures that have been circulating.
The ongoing scandal has sparked a wider conversation about the ethics of online coaching and the unregulated nature of the industry. It has been used as a prime example of the potential for a disconnect between a public-facing brand and a person's private life, and the importance for consumers to verify the credentials and integrity of the "experts" they follow.